Internet Marketing Specialist

As an Internet Marketing Architect, you are responsible for the managing stakeholder communication and expectations, collaborating closely with internal stakeholders for any key initiatives, and delivery of the eBay Display campaigns.

You work very closely to the various agencies, providing support, training and help in troubleshooting. You are the point of contact for all the operations questions, liaising with Creative, Product and BU, acting as a “project manager”, and ensure a smooth campaign execution.

Responsibilities:

• Be a SME of our traffic tools
• Understand and comfortable working in the various technical aspects of a campaign lifecycle
• Strategy
• Creative design
• Creative build
• Dynamic feed integration
• Tracking
• Reporting
• Troubleshooting
• Manage the 3rd party retargeting pixel implementation
• Creates strong partnerships with the Regions, Marketing, Legal, Ops, Customers, Engineering, QE, Design, Agencies, and other key partners -- Manage stakeholder communication and expectations
• Work as the main POC with the local IM business teams
• Manage the relationship between Display Ops and the trafficking agency
• Be an active partner with the Product and Engineering teams (bug and issue reporting, feature requirements, roadmap prioritization…)
• Assist Product and Business in driving thought experiments, testing ideas/hypotheses quickly and coming to the right conclusions – including cross-channel initiatives
• Prioritize and prune requests taking into account multiple dimensions like customer value, effort and risk.  Define the right balance between short and long-term objectives that reflects in the request.
• This person should be a self-starter: willing to collaborate cross functionally, comfortable leading meetings, composed while troubleshooting issues independently and takes ownership of projects autonomously
• Interact with the leadership team and take part of decision making by informing key aspects of BU and user needs